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Seminars & Workshops |
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Seminar
2010: "In Search of Excellence"
Alard Group of Institutes
Conducted National Seminar on Saturday 16th
January 2010 on “IN SEARCH OF EXCELLENCE”
at College campus
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Alard National Seminar
“ Insearch of Excellence” was
attended by about 500 Plus students and
guest that includes Industrialist, Invited
Guest and other Registered delegates.
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The Keynote Speaker of
the inaugural session, MR. Satya Prakash
CEO Sulekha.com shared the success story
of Sulekha.com., sharing examples he emphasized
on how to attain excellence in the field
of HR, Marketing
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Prof. Pawan Kumar (IIM
–Indore) Shared various means and ways
which are to be adopted to attain excellence
in HR
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Dr. Capt Chitale –
Cited examples of his experiences in Industry
and wary to attain excellence in corporate
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Seminar
2009: " INNOVATION-KEY TO BUSINESS SUCCESS
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ALARD Group of Institutes
Conducted their National Seminar on Saturday 14Th
Febuauary 2009.
On
INNOVATION-KEY TO BUSINESS SUCCESS at HOTEL ORCHID,
BALEWADI.
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Alard National Seminar ‘Innovation:
Key to Business Success’ was attended by
about 400 plus students and about 100 guests that
includes Industrialists, Invited guests and other
registered delegates.
The Keynote Speaker of the inaugural
session, MR. HITESH OBEROI (Director & Chief
Operating Officer of Info Edge (India) Ltd. (Naukri.com
Group), Delhi) shared the success story of Naukri.com.
Sharing examples he emphasized on how his organization
treats Customers, Sales force, Competitors (direct,
indirect), Conferences, Vendors , Suppliers, Partners
and Employees as sources of innovative ideas.
He also shared that how the innovation
used for sales helped company to grow from 30
lakhs to 270 crore business. He shared how the
company stepped-up from Direct Selling to Online
Sales/ Payment, Field Sales force Setup, Telesales
team, Walk in sales Channel, Retail outlet and
finally to Inbound & outbound Customer service.
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2nd Session.
(Midday Session.)
Topic of the Session- Marketing
Innovations- Cross-cultural Brand Communications
PROF. ATUL TANDON (Director,
Mudra Institute of Communication, Ahmedabad (MICA))
While sharing some wonderful examples of innovation
in communication by brands like Coca Cola, Rexona,
Nokia etc, he emphasized :
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Innovation can
be divided as Continuous, incremental improvement
in the way of doing things. |
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Life is an alternate
series of Choices & Crisis which helps
in making Innovation. |
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Never underestimate
the importance of local knowledge as in culture
rituals beliefs. He gave example of HSBC ad
campaign to emphasis on this point. |
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Marketing is
all about bringing Behavioral Changes. |
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PROCESS FOLLOWED
BY MART. |
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Research- Qualitative
& Quantitative |
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Strategy- Awareness,
Availability, Affordability, Accessibility,
Acceptance. |
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Pilots- 1 districts
each in 3 representative States. |
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Scale up- Strategy
& Implementation. |
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MR. JAISURYADAS. (Managing Director,
Xanadu Consulting Group, Pune) said that Innovation
is an Activity of Neurons in the mind, when these
neurons get activated, captured or when some activity
or an idea creates an impact on them then the
idea or concept becomes successful, As it creates
an impact in the mind or customers.
3rd Session (Post Lunch
session)
Topic of the Session - Media
Innovations- Key Drivers and Innovations in PR.
MANISH PORWAL (The Chief Executive
Officer (CEO) of Percept Talent Management (Division
of Percept Ltd. Co.), Mumbai) said that
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LEARNINGS from
his experience: |
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Narrower the
space higher/ more unboxing of ideas can be
done, what limits us is just our ability to
Unbox. |
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We are in the
Solutions & not the Service Industry. |
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Ideas belong
to the people who execute them. |
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New 4 A’s
of Marketing – Association, Affinity,
Availability, Ascertainity. |
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Customer is
in complete control of media & media is
having remote control in both hands. |
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He shared how they fine tuned
the media-mix for the client Western Union to
reach out to the villages/towns/cities indulging
more in money transfers. The activity raised the
business of Western Union in North India immediately
by 25%.
ARIJIT SENGUPTA (President, Ogilvy
Public Relations Worldwide, Mumbai.)
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He emphasized
the roles of different marketing companies
and building an image for the clients. |
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He talked about
how an ad can change the future of the company,
example western union money transfer. |
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He shared cases
of deal of Jaguar. |
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He emphasized
as how PR can change and create a new brand
for the company. |
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Media is all
about Inventory Management. |
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Inventory to
him means Celebrities. |
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He also shared
how Celebrities Create an Image in minds of
the customer. |
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According to
him Management is Building Connections. |
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4Th Session
(Evening Session) |
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Topic for the session - Innovation
in Technology & its Impact on Brands.
MR. MURUGAVEL JANKIRAMAN (Founder
& Chief Executive Officer of Consim Info (BharatMatrimony.com
Group), Chennai). Give great credit to Innovation
he shared the success story of BharatMatrimony.com.
The company was first to introduce features like
Verification of profiles, testimonials, reference
checks etc
He gave emphasis on:
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Incremental
Innovation |
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Value Innovation |
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Quality
Innovation. |
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Innovation requires Passion within
oneself to bring about it. This will lead Him
to Success.
Today Companies like Google,
Apple are Success Stories because of consistent
Innovation.
Mr. M. Jankiraman Said that it
is his Idea of people getting married with his
Innovation we Have Today Bharatmatrimony, due
to which an individual can find his love as per
his choice and not only that we now have a Channel
for Bharatmatrimony.tv today due to Innovation.
Valedictory Address : MR JAMSHED
KHURSIGARA (Head HR & IR, Tata Motors)
In his short and impactful address
Mr. Khursigara shared that Innovation is Not Only
Restricted to the top management but should come
from all the members of the company.
Sharing innovative practices
by HR Department in Tata Motors, he stated that
Not Only the Person Working in the organization
feels safe but also His family. Tata Motors which
stands for Reliability, has not only made the
company reliable for its product but also made
the employees reliable in the hard phase of job
cuts today.
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Summary:
A Brief MESSAGE THE SPEAKERS
LEFT BEHIND:
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